Miller High Life® Harley-Davidson® Motorcycle Sweepstakes VII
(MLR3815 – AL, GA, MD, NC, SC, TN, VA, WV) FINAL 03.22.13


1. ELIGIBILITY: The Miller High Life Harley-Davidson Motorcycle Sweepstakes  VII (“Sweepstakes”) is open only to legal U.S. residents of AL, GA, MD, NC, SC, TN, VA or WV, who are 21 years of age or older. Employees, directors, officers, and agents of MillerCoors LLC (“Sponsor”), Harley-Davidson, Inc. (“Harley-Davidson”), their respective parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies, and suppliers involved in the Sweepstakes (collectively “Released Parties”), as well as the members of each of their immediate families (spouse, parents, children, siblings and in-laws) and persons residing in the same household of such individuals are not eligible to enter or win. Employees, agents and officers of alcohol beverage retailers or distributors and their family members are also not eligible to enter or win. Void where prohibited by law.

2. HOW TO ENTER: The Sweepstakes begins at or about 10:00:00 AM CT on 05/01/13 and ends 11:59:59 PM CT on 07/31/13 (“Sweepstakes Period”). There are two ways to enter during the Sweepstakes Period:

a) By using an SMS-enabled device to text keyword communicated on advertising materials to 90464. Once your text message is received, you will receive a reply text message asking you to indicate your date of birth (MMDDYYYY) ("Text Message Entry"). Only text messages with a valid keyword and eligible date of birth will automatically be credited with one entry in the Sweepstakes.  Standard text message and data rates apply to each message sent or received.  Other charges may apply; check your mobile plan for rates/details. Participation may not be possible on all carriers. For help, text the word HELP to 90464. To cease receiving messages regarding the Sweepstakes, text the word STOP to 90464. You will not receive future text messages regarding the Sweepstakes except for notification if you are selected as a potential winner. Please note that proof of text message submission does not constitute proof of delivery/receipt. Limit one (1) text message entry per wireless account during the Sweepstakes Period. If more than one (1) entry is received from the same person, or phone number during the Sweepstakes Period, only the first entry will be considered valid and Sponsor may choose to disqualify all entries submitted by that person at Sponsor’s sole discretion. For purposes of this Sweepstakes, a “day” is the 24-hour period between 12:00:00 AM CT and 11:59:59 PM CT, except on 05/01/13 on which a “day” will be the period between 10:00:00 AM CT and 11:59:59 PM CT. Sponsor’s computer is the official time keeping device for this Sweepstakes. All valid Text Message Entries must be received by 11:59:59 PM CT on 07/31/13.

b) By hand printing on a 3” x 5” paper, your complete name, address, birth date, email address (optional), daytime telephone number, valid keyword (use same keyword as identified for text message entries) and signing your name. Mail entry in a #10 envelope (4.125” x 9.5”) with a return address and first-class postage affixed to: Miller High Life Harley-Davidson Motorcycle Sweepstakes VII – MLR3815, 1745 S. Naperville Rd., Suite 105, Wheaton, IL 60189-5803. Mail received without a verifiable and legible return address is incomplete and not a valid entry.  Note: entry form, mailing address and return mailing address all must be the same mailing address, otherwise entry is invalid. Entries without a valid keyword will be considered incomplete and not considered an entry. Limit one (1) entry per #10 envelope, per person/household, during the Sweepstakes Period. No mechanically reproduced entries permitted. All valid mail-in entries must be postmarked by 07/31/13 and received by 5:00 PM CT on 08/07/13. All entries become the sole property of the Sponsor and will not be returned.

3. WINNER SELECTION/NOTIFICATION: Winners will be selected in a random drawing conducted on or about 08/08/13 from among all eligible entries received by Collaborative Marketing Group, an independent judging agency whose decisions on all matters relating to this sweepstakes are final. Odds of winning depend upon the number of eligible entries received. Prizes will be awarded assuming sufficient eligible entries are received and prize is properly claimed. Potential winners will be notified by phone, text, email or mail within five (5) days after drawing date.

4. PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”): Seven (7) Grand Prizes (One (1) Grand Prize per state, except AL and GA entries will be combined for One (1) Grand Prize) : prize includes one (1) Harley-Davidson Street Bob® motorcycle. Options determined by Sponsor at its sole discretion. ARV: $13,729.00. Winner must take delivery of prize at a dealership as designated by Sponsor and must possess and provide proof of a valid U.S. driver’s license and proof of liability insurance. Prize winner is solely responsible for any expenses and costs in connection with the Grand Prize not expressly described herein as being awarded including, without limitation, the following: (i) all income, federal (including luxury), state and local taxes, including sales tax payable to dealership; (ii) insurance, licensing, and registration fees, (iii) any travel/shipping costs associated with transportation to and from winner’s residence and dealership, (iv) dealer preparation fees and/or additional options, additions or equipment; and (v) any additional expenses associated with prize acceptance and use not described herein as being awarded. Motorcycle will be delivered at a Harley-Davidson® retail location near the winner’s residence as selected by Sponsor. Delivery may take up to three months from date of signed affidavit of potential winner. Winner must take delivery from the HarleyDavidson ® retailer location within thirty (30) days of notification of availability or prize will be forfeited.  Sponsor makes no representation to winner as to the fitness or suitability of the prize for any purpose, and Sponsor offers no warranty. Warranty shall be provided by manufacturer. Sponsor disclaims all liability or warranty for prize or any of its components. Prize is awarded pursuant to a revocable, nontransferable license that is personal to the winner and may not be sold, resold, auctioned, bartered, assigned, exchanged, placed in commerce, transferred, given away, donated, or otherwise conveyed. A violation of these restrictions shall revoke winner’s license, and the prize will not be honored.  Limit one (1) prize per household/address. ARV of all prizes: $96,103.00.

5. WINNER VERIFICATION: The potential winners are subject to verification of eligibility and compliance with these Official Rules. The potential Grand Prize winner swill be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited) within five (5) days of attempted notification or prize will be forfeited in its entirety and may be awarded to an alternate winner. Failure to provide all required information and a signature on the documents will result in forfeiture of winner’s right to claim a prize and may be awarded to an alternate winner, if time permits. A potential winner may be subject to a background check before the prize will be awarded; if a potential winner has been convicted of a felony or any other crime that would reflect negatively on the Sponsor, the potential winner may be disqualified and the prize will be awarded to an alternate winner. In the event of noncompliance with these Official Rules, or if prize notification or prize is returned as undeliverable, the prize will be forfeited and may be awarded to an alternate winner. If a winner for any prize cannot be confirmed by 09/19/13, then the prize will not be awarded.

6. PRIZE TERMS: Prize is not transferable and includes only the items specifically  listed as part of prize. No substitution or cash equivalent of prize is permitted except at the sole discretion of the Sponsor. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Any portion of prize not accepted by winner will be forfeited. Federal, state, and local taxes on prize and any expenses relating to the acceptance of and use of prize not specified herein is the responsibility of winner. Sponsor will issue an IRS Form 1099-MISC for winner whose prize is valued at $600 or more. Approximate retail value is as of the  time the rules were printed and the value of a prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the prize at the time the prize is awarded.

7. ADDITIONAL TERMS: Released Parties are not responsible for late, lost, misdirected, mutilated, incomplete, illegible, or postage-due entries or mail. Released Parties are not responsible for incorrect or inaccurate entry information whether caused by entrant or by any of the equipment or programming associated with or utilized in the Sweepstakes, or by any technical or human error, which may occur in the processing of the entries. Released Parties assume no responsibility for undeliverable text messages resulting from filtration of a user’s internet service provider or wireless phone carrier network. Released Parties are also not responsible for any technical problems, malfunctions of any telephone service, computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission that may affect the ability of consumers to participate, or for any damage to any participant’s computer system/software related to or resulting from participation in this Sweepstakes. Released Parties are not responsible for any change of email address, mailing address and/or telephone number of entrants. Participants may not enter more than the maximum number of times allowed with multiple cellular phone numbers or multiple return addresses. Any participant who attempts to enter with multiple identities/return addresses or uses any device or artifice to register/enter multiple times will be disqualified at Sponsor's sole discretion. In the event of a dispute regarding the identity or residence of a winning entrant, the entry will be deemed made by the authorized  account holder of the phone number from which a Text Message Entry was sent (i.e. the natural person assigned to the number by a phone service provider) or by the resident of the return address listed on the return address envelope from which the mail-in entry was sent. Potential winner may be required to provide Sponsor with proof that he/she is the authorized account holder of the phone number associated with the winning entry or the resident of the return address listed on the return address envelope associated with the winning entry. Sponsor reserves the  right to prohibit the participation of an individual if fraud or tampering is suspected, or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules. CAUTION: ANY ATTEMPT BY AN ENTRANT TO  DELIBERATELY DAMAGE ANY WEB SITE/PHONE SERVER OR UNDERMINE THE CONTENT OR LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAW AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH ENTRANT, AND SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Proof of submission of an entry will not be deemed to be proof of receipt by Sponsor. Released Parties are not responsible for any typographical, technical, or other error in the Sweepstakes offer, administration of the Sweepstakes or in the announcement of prize winner. In the event of a printing/production/typographical error, irregular or invalid code/message or equipment error, the Released Parties shall not have any liability. In no event will more than the number of prizes stated in these Official Rules be awarded. If, for any reason, more prize notifications are sent (or more claims are received) than the number of prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of prizes through a random drawing from among all eligible prize claims received. In the event Sponsor is prevented from continuing with the Sweepstakes or the integrity and/or feasibility of the Sweepstakes is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Sweepstakes without any further obligation. If Sponsor, in its discretion, elects to alter this Sweepstakes as a result of a Force Majeure event, a notice will be posted on In the event of cancellation, Sponsor will award the prize in a random drawing from among all valid and eligible entries received up to the time of such cancellation, providing a sufficient number of entries are received. By participating in this Sweepstakes and submitting an entry, each entrant agrees: (i) to be bound by these Official Rules, including all entry requirements; (ii) to hold Released Parties harmless against  any and all claims, injuries, damages, losses and liability that may occur, directly  or indirectly, in whole or in part, from the participation in the Sweepstakes or from the receipt or use of any prize or any travel or activity related to the receipt or use of any prize; and (iii) that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, expressed or implied, in fact or in law relative to any prize, including but not limited to its quality, mechanical condition or fitness for a articular purpose. Winner, by acceptance of a prize, grants to Sponsor and its designees the right to use winner's name, address (city and state of residence), photograph, voice, statements and/or other likeness and prize information in perpetuity for purposes of advertising and trade in any and all media now known or hereafter devised, throughout the world, without further compensation, or consideration, notification or permission, unless prohibited by law. As a condition of participating in this Sweepstakes, each entrant agrees that any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or the prize awarded shall be governed by the laws of the State of Wisconsin without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Sweepstakes shall be resolved individually, without resort to any form of class action, exclusively before a court located in Milwaukee County, WI. Further, in such dispute, under no circumstances will entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including reasonable attorney’s fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Sweepstakes), and participant further waives all rights to have damages multiplied or increased. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Please see the privacy policy located at for details of Sponsor's policy regarding the use of personal information collected in connection with this Sweepstakes.

8. RULES REQUEST: For a copy of the official rules, log onto or send a self-addressed, stamped #10 envelope (4.125” x 9.5”) postmarked by 08/08/13 to: Miller High Life Harley-Davidson Motorcycle Sweepstakes VII Rules Request  – MLR3815R, 1745 S. Naperville Rd., Suite 105, Wheaton, IL 60189-5803.

9. WINNERS LIST: For the names of the winners, available after 08/08/13, send a self-addressed stamped #10 envelope (4.125” x 9.5”), postmarked by 08/08/13, to: Miller High Life Harley-Davidson Motorcycle Sweepstakes VII Winners List  – MLR3815W, 1745 S. Naperville Rd., Suite 105, Wheaton, IL 60189-5803.


Harley-Davidson and the Bar & Shield logo are among the trademarks of H-D U.S.A., LLC and are used with permission.

Harley-Davidson is not a sponsor of this sweepstakes.


NO PURCHASE NECESSARY. To enter either text* valid keyword given above or on a 3” x 5” paper, sign your name and hand print your complete name, address, birth date, email address (optional), daytime telephone number and valid keyword. Mail entry to: Miller High Life Harley-Davidson Motorcycle Sweepstakes VII  – MLR3815, 1745 S. Naperville Rd., Suite 105, Wheaton, IL 60189-5803. See participating retailers’ display for details or, for official rules, log onto Must be 21+ and a legal U.S. resident of AL, GA, MD, NC, SC, TN, VA or WV. Void where prohibited. Begins 5/1/13. Ends 7/31/13. All mail-in entries must be rec’d by 5:00 PM CT on 8/7/13. *Msg&data rates may apply. Text HELP to 90464 for help. Text STOP to 90464 to cease messages.